Does it matter what your video says to be able to rank your video?
No, as of right now, Google does not go through and watch your video to determine what your video is about. Google goes through your file, title, description and tags and gathers enough intelligent data to determine what the video is about. There are millions of videos that are placed on YouTube with the hopes of success. Many of these videos have no description and people have no idea how much they are losing by not including a description. Another important aspect of video when you are trying to gain authority in your market so customers buy from you rather than your competitors is you need to be consistent in adding content to your channel. This is how you will gain trust from people and then they will see you, will know what you are doing and will listen to you as the authority in you market.
What is the power of video?
- Before reading text, 60% of visitors to a website watch a video if it is available. (Diode Digital)t
- The worth of 1 minute of video is 1.8 million Words. (Forrester Research)
- The 2nd largest search engine is YouTube. (Occasionally #1 always competing with Google who owns YouTube)
- Of mobile internet users, 92% of them share videos with others.
- Mobile Video consumption rises 100% every year (YouTube)
- 96% of Business to Business organizations use video for their marketing and of that 73% of them report positive results.
- 90% of users say that videos helped them in their decision process.
- 5% of people stop watching a video after 1 minute and 60% stop watching after minute 2.
Nowadays, people do not want to sit down and read articles. They want information to come in as fast as they can receive it. Remember the days of the modems that made noises and took minutes to connect to the internet? Well, now all we have to do is turn on our computers and our networks are ready to go. We can access data at light speeds and can look at current world topics and news all around the world with at the click of a button.
Video captures our attention and we watch topics that are interesting and appealing to us. For example, If a video goes viral on the internet, how did this happen? All videos start small, and most don't gain too much attraction but then you have videos that do gain many views from people. When a video is appealing to the viewers they start to like and share across different social media platforms until you have a cat video with millions of views.
This is what everyone is striving for in their business, but why is it so difficult many times for this to happen? It is because we do not have engaging content that connects with the emotions of our customers. If you figure out the recipe that will get people interacting with your video and get that video in front of other perspective client's eyes, then you can build your business with video.
Why are some people very successful with video while others are not?
Take a look at some of the most successful YouTube channels you are familiar with. What do these channels have in common? Not sure? Ok, they all have created themselves as the authority in their market and have created a relationship with people so that they know, like and trust them enough to do business with them. This is the key to any business whether it is online or face to face. People do business with people they like, and when you can create that relationship and attach emotion to your business then you have a sure shot at being successful.
There are a few things you must do to your video before it can be successful on the internet. Make sure you have implemented the basics, and then everything you do from that point will be so much easier. For your video, you want to make sure in the beginning you have a snappy headline, then an animated logo, then pure content and lastly a "Call to Action." Your video should be about 2 minutes long and with this recipe you can be extremely successful in your market. Yes, there are going to be some videos that need to be longer if you are having a webinar or explaining something in total detail, but when you are trying to gain more clients and more business this is the recipe you need to use.
Once you have these things accomplished then the service we provide to you will be much more effective and you will have everything in the video setup properly. Our service gives the new video or current video you have the boost it needs in the market to have the potential in gaining many more customers for your business. The service we provide gets your video on niche specific websites for your company and gets the social attraction that everyone needs for their video. When you have this powerful combination you will begin to see your video rank for terms you never thought possible. Depending on the competition in your niche will also determine how fast you will start to see results.
Our service does not offer you any contracts so when you feel you have enough embeds and social attraction for your video then you can discontinue your service but remember there are always other people competing with you in your market so we do not recommend discontinuing your service, but leave that decision to you.